The same decision-making applies to smaller images used as thumbnails (which don’t need to be enlarged). Thumbnail galleries are special scenarios where you ignore the size of your thumbnails, and instead, make sure images are large enough when enlarged. But between 100 and 70-80, the quality difference is unnoticeable, while the difference in image file size is enormous. For full-width slideshows (that automatically stretch to the full size of the browser), I recommend going for 2560 pixels in width, which is the standard resolution width for 27″ and 30″ monitors. You can also use alt tags to create beautiful pixel art in emails as a clever way to reach out to your subscribers who have default settings to block images in their emails. File Size —To ensure that your forms upload promptly, you'll want to keep image sizes to 1 MB or less. For example, an email that was 110KB got caught in the same 7 spam filters as an email with a file size of 650KB. Smaller images used throughout your site (site logos, client logos, portraits, other graphics), should be sized as large as they’re displayed (which you can find using your browser’s developer tools mode). You wouldn’t really have images that large in a full-screen slideshow, would you? If you notice your image quality is distorted, check the file type of your image. So what are the things you need to take into consideration? Menus require mobile native app support. On the web, DPI is irrelevant and only pixel dimensions matter! Hi there, I'm the web-designer, writer & creative entrepreneur behind ForegroundWeb, and have been building photography websites exclusively since 2009. If you can, I recommend bulk-optimizing all your past images (from the WordPress media library): Here’s how ShortPixel stacks up against Imagify, Ewww and other image optimization tools. So it’s crucial to determine image dimensions first, to know how wide your content area is on your site. People expect websites to be really fast. In the absence of a browser on wearable watches, links in the plain text version are specified with grayed out text. Email marketers often fail to recognize the importance of headers and pre-headers in an email. It’s important to note here that you don’t necessarily have to compromise on quality here, you can set these extra tools to perform a “lossless” optimization. This website uses cookies to ensure you get the best experience on our website. Finicky email clients are just one of the many reasons why you should test your email code every time. But even when going for a lossless compression type, where the results are pixel-identical to your original images, these tools can reduce file sizes as much as possible, along with many other useful features that help make your website faster. Even though it seems obvious, make it a best practice to insert social icons into all your email campaigns, including: Image blocking is one of the biggest challenges for email marketers. And with half of your visitors likely using a mobile device, delivering optimal image file formats & sizes is critical. Both of these formats are new, and unfortunately are not (yet) universally supported by all browsers, but they can nonetheless provide significant savings for newer clients – for example, on average, WebP delivers a 30% filesize decrease over a comparable JPEG image.”. This interactive feature allows you to stack content and send out more articulate emails without requiring recipients to scroll through a long email. Besides using short sentences and paragraphs, make sure you use design elements like spacing and dividing lines to separate content sections. How to determine the correct image dimensions for your website, b) Gallery images (and thumbnails that enlarge in a lightbox view), c). It’s a new era for email design best practices. For example, a 27″ iMac has a resolution of 5120 x 2880. Here are some possible options for different-size variations when you start with a file called “alaska-northern-lights.jpg”: There’s no meaningful SEO difference between them, so choose the naming convention you prefer, to be able to reference and use the files on your site quickly. Here are the best practices for building a well-performing email in terms of size: Keep the email body from 15 KB to 100 KB. Listing images. Here are some of the best resources I could find online: Once again, don’t forget to optimize your existing site images. Marketers don’t always place much importance on email layout: how it should look, its size, the text to be used, the fonts, the colors, etc. With brands steering their way through cutthroat competition and consumers always on the move, targeting and engaing your customers has evolved beyond merely creating responsive emails. This might require doing some test runs and playing around with the export quality settings, until you’ve found the “middle ground”: a high-enough compression level so that file sizes are small, but not too much compression to start introducing visible artifacts. Email marketing best practices to guide your strategy. In fact, it’s a good idea to set the right image sizes first (under Settings > Media) based on your website template width, or on your blog layout/width): Then regenerate all past thumbnails, and then, finally, do a bulk optimization of your entire Media Library. That means that images should only be sized as large as needed by your page layout (see part 1 of this guide). On mobile devices, images get resized by the browser anyway, and that 1500px size is enough to look crisp on smartphones with high-PPI “retina” screens too. Similar to the “Efficiently encode images” issue in Google’s test. If you have a new product or news to share, using the scratch effect works great. When it comes to email marketing, graphics and imagery should define content sections clearly. While PNG and GIF file formats are quite popular, SVG is somewhat of a mystery for most photographers. WordPress users, install either ShortPixel or Imagify, and configure it to: And then, using the plugin you just installed, do a bulk optimization of your past images. This guide is only focused on website images. The percentage of emails opened on mobile has increased 180% in the last three … Loading all the other ones (lower down the image) can be delayed until other critical site resources have finished loading. We’ll take a closer look at each point below. So what is it that ensures maximum open rates? The resolution of an image dictates its clarity. As a best practice, to stay in the middle, set the qlt= value to 85 to stay in the middle. Social icons in auto-responders and official mail signatures. Let Exclaimer help. That’s why it’s important to correctly determine the correct pixel dimensions needed for your images (see part 1). Hello Jazii, I didn’t see any recommend setting for email attachment size limit. Not talking about SEO filename conversions (using keywords in the image file names, like “alaska-northern-lights.jpg), but about how to name different sizes of the same image file. They take every image you upload and then compress it to optimize the file size. Besides being appealing, your emails should possess relevancy and uniqueness. They do a pretty good job of outlining technical problems with your site’s performance, including poor use of images (images too big, wrong file formats, uncompressed files, etc.). Website performance has become an essential SEO and user-experience factor in recent years, as connection speeds have greatly improved. Or better yet, use a plugin like ShortPixel or Imagify to both restrict maximum image sizes and still keep EXIF tags: On the first page load, only a few images are likely to be seen straight away (those that are “above the fold”). For example, compare these before and after images. Your website platforms should do that automatically for you. What Type Of File Should I Use When Embedding Images In Email? Alt text (alternative text), also known as \"alt attributes\", “alt descriptions\", or technically incorrectly as \"alt tags,” are If the image is used in a large slideshow, Wix generated a larger JPG image. So if you care about your site performance (and, in turn, its SEO), you need to control the size of your images. But if you have a self-hosted site and just need to showcase your images on the web, following these image optimization best-practices is a must. Have you got your email design plan ready for your next email marketing campaign? You can see that GTmetrix identified the right size at which those images were being displayed on the page. Designing the perfect email isn’t just about finding the right images and colors for the message you want to deliver to your subscribers. Let’s take one of the graphics I used above as an example: You have to test this out yourself, on a per-image basis. 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