About the author: Kevin George is Head of Marketing at Email Uplers, one of the fastest growing custom email design and coding companies. Chanti brings up a good point: 64% of consumers want brands to connect with them and break down the “company and consumer” barrier. Dominique Jackson on June 11, 2020. // Interactive elements in an email add gaming experience to the communication, thus improving the engagement indicators for your email campaigns. By that means, they are adopting new technologies to cope with the competitive market. It’s quite common for clients to request a printed brochure with a digital shareable file of the same design. When asked what drives customers to unsubscribe to email newsletters, 33% of people said the products promoted in the newsletter didn’t match their interests. They pique the subscriber’s interest and can get them to take action. First: Give readers an option for feedback. But after last year’s email trends article was published, lots of people have requested an update. I have a confession. How to use design as a tool to create not only things but ideas, to speculate about possible futures. The letter "P" styled to look like a thumbtack pin. Now introducing Social listening. Below are six marketing trends from that report that are shaping those consumers’ purchasing habits: Know China’s new consumers. You'll … The recipient only has to click on the switch button in the email to check out the changing colors of the bulbs. Designing with gradients allows you to add unique backgrounds to your emails. 4 Email Marketing Trends You Need to Know for 2020: User-generated content; Responsive interactivity; Accessibility; Automation ; Let’s dig in and uncover how you can implement these efforts into your email marketing strategy. With AMP newsletters, you can have a carousel and shopping right within your newsletter! Half-f… They have used a muted color composition and plenty of white space to bring a sense of tranquillity in the user’s inbox. Take Lyft, for example, who used a simple scooter animation to introduce their new Lyft Scooters: Even if I don’t read the content in Lyft’s email, the animation tells me that Lyft probably offers scooters now. Take a look at this email by Designmodo. Twitter . Besides the background, you can add gradients to your call-to-action (CTA) button. 30. You can also customize the signature to include photos, graphics, clickable links, etc. More and more email marketers are replacing hero images with attractive typography. 23 Feb 2020. Mayank Batavia with Quick Email Verification sees a trend towards email designs with bold colors: “[W]e'll see marketers experiment with bold colors [which will] represent [the] optimistic outlook we all want to have.”, – Mayank Batavia, entrepreneur and freelance writer. ConvertKit © 2021 Hiring a specialist email copywriter is the best way to create a successful email marketing campaign to grow your email list. From the logo to your choice of colors, the fonts you use, the copy (writing style and brand personality), or how you treat seasonality (winter holidays, Easter, etc.) Of course, your emails must be valuable for the reader, but they must also trigger the right emotion in the subscriber’s mind. Many aspects of professional and personal lives have changed over the past year. Interactive features enhance email engagement by encouraging people to connect with brands. Bold typography dates back to the 19th century. Hillary Weiss, a business messaging strategist and coach, makes the same point: “My team and I have continuously seen better engagement from plain-text emails. It symobilizes a website link url. Check out this email by Charity: Water. Learn how your comment data is processed. 1. More and more brands will turn to this trend in 2021. Don’t just guess about the types of emails your customers want. The first step in creating a brochure design is to consider shape, size, medium, and folds. Over time, their use emerged as a winning design tactic for websites and then emails. They make emails easy to read and more comfortable to engage with it. Word choice is crucial to make reading your email a great experience, and since most emails are short, every word counts. The email has a soothing effect on the subscriber’s mind. However, you will also get some concepts in signature design that become more and more popular like one-click surveys. Privacy Policy Such minimalistic emails will reinforce the importance of saying more with “less”. Interactivity is another timeless trend that brands have been using for their routine promotions as well as occasion-based marketing. Our brains process visuals—like videos—60,000 times faster than text. Keep readers reading with great newsletter copy and even better design. Only one image is used, a simple, near-monochromatic nature shot that has a simply-set email heading “10” overlayed and the rest of the email is set in plain black type, all one size, hierarchy is distinguished with font weights only. An image of a chain link. This site uses Akismet to reduce spam. Android Authority has revealed that 91.8% of people prefer to use some form of dark mode on their devices. While it may be somewhat difficult to incorporate 3D design into emails, it is worth the effort. However, there’s no need to despair. Content Marketing; General Marketing; Resources. 8 delightful email newsletter examples from creators (and ideas for growing your own). Adding in Animations. in your email newsletter design, everything counts towards this commitment of your to your brand and customers. Mobile-Friendly Signatures. But in 2020 and beyond, hero images are getting a sophisticated upgrade. Email design trends in 2021 will be a lot about mixing and matching design principles. The consumption preferences and habits of Chinese consumers have been evolving faster than any other country in the world. Skip to Content. If you must put information into a graphic, pair it with a caption or description so the information isn’t lost if your reader can’t view the image. After your email is complete, click “Send Broadcast” to deliver your newsletter. First of all, your copy must be drafted in such a way that it matches the purpose of the email. They can fill a form or survey response, or RSVP to an event from the email.With the help of AMP, Booking.com has sent out emails that allows users to see the deals right in the email and even manage their subscription preferences. Short videos can bump up clickthrough rates exponentially, making this one of the hottest email design trends of 2020. Strong email copy paired with a minimalistic design can do wonders for your newsletter. Take a look at this email by Vivino. You can effortlessly segment your email list with Convertkit through tags and segments. Think lots of white space, simpler images (better for small screens) and blocks of colour to … Muted color schemes are quite effective for health and wellness brands as they reflect safety and security. You can expect the multifunction printing machine market to grow with the booming demand of an all-in-one machine. Email Uplers sent out a beautiful Christmas email with an embedded video. Once the recipient clicks on “Click to join the call”, Santa Claus will convey a heartfelt wish for the Holiday Season. The image gives a sense of hope and optimism to the reader. Now, they’re back on-trend, and for good reason. With their entry into the world of emails, designers could convey feelings of nostalgia through the vintage effect that gradients offer. Dana shares her adventures on Instagram - @dananicoledesigns. Lego has created a beautiful email with an embedded video to promote their reproduction of the iconic Volkswagen Beetle. Join Us. The email design should be wise supplement of your marketing activities. About; Things; Gallery; Advertise; RSS Feed; Log in / Register + New Story. Have fun, y’all! Not only are they visually appealing, but they also increase conversions and decrease returns for ecommerce retailers. Matt Bertram also comments that “APNGs [are] currently supported by major email clients and can produce more impactful animations than conventional GIFs.” With smoother transitions, better color choices, and smaller file sizes, APNGs are the perfect solution to animated newsletter content. Individuals can build a personal signature for free. A poorly-designed newsletter is enough to turn customers off. 5. It pays to keep up-to-date with the latest approaches to email marketing techniques given its importance to all types of business. Now check your email to confirm your subscription. Brands have now started experimenting with bold typography to convey their message to recipients. Keep your email copy concise and to-the-point. Email Design Trends for 2021. Email designers and developers will have to create email designs that integrate and effectively communicate the information that readers want. Emails containing product ratings, offers based on previous purchases and location, and TLDR summaries will set brands apart. Email marketing copy is persuasive writing, designed to encourage subscribers to take action on the email content. They’ll be about bringing freshness to the subscriber’s inbox with innovative email designs. The latest email design trend is to add a sharing icon on a line or quote in the middle of a paragraph or a stat that you want more people to know or read about. Wouldn’t it look impressive if you have a live gradient backdrop in the email? And Designmodo uses both 3D elements and stunning typography to grab their readers’ attention instantly: You can try your hand at 3D image creation or browse 3D image libraries like Pixelsquid and Sketchfab to create beautiful email newsletters. Login to Comment. User-generated content. 6 min read. You're now armed with a great email footer template and useful tips on making successful signatures. Register now. This kind of design enables organisations to deliver timely, fresh and punchy content on a frequent basis. The most challenging of the three trends in digital marketing creative is data-driven creative, where you develop your design and copy so that the data being pulled in feels custom to the subscriber. I instantly need to know more. Success! They will look forward to imparting a flawless customer experience and making it better with time. Facebook. Email design trend #1: Typography instead of hero images You only have 50 milliseconds to make a good impression on your audience. Text-based emails or plain text emails are becoming more likely to be opened than A/B designed emails. So to please those interested, here are the trends that have been happening this year. If you haven’t thought about dark mode for your newsletter design, you may be alienating your readers who use it. Alex Azoury, CEO of Home Grounds, mentions that by “intentionally designing the email to look fantastic in dark mode, which is more popular than ever, we don't lose engagement because the newsletter was only designed for a bright background.”. We base our predictions on a deep analysis of color, typography, shapes and sizes that we’ve observed in the work of the most prestigious Design Agencies in the world and this year’s winner artworks in Design Competitions. Create your next … See, how they have used the “huge” font to draw the recipient’s attention. Between animated images and interactive content, email marketing has never been more exciting! Red makes people feel love and passion, blue can make you feel at peace, and yellow evokes happiness. Simplicity. You can still test out our Visual Email Template Editor. The Martech Advisor report suggested that menus, sliders, and website-like navigation increase the likelihood of hitting conversion targets. Skip to Content. Designhill. We get it! You can achieve flawless email design for both light and dark mode using: And of course, test your email newsletter with both light and dark mode on your phone before sending it to ensure it looks great. Pastel palettes — Coinciding with other 2021 email design trends like illustrated iconography and editorial layouts, pastel palettes provide a vibrant counter … The nine triggers that can drive maximum conversions in email marketing are: So, how do you convey these emotions in an email? The year 2020 yielded … Similarly, marketing practices have also evolved to adapt to changing customer behaviors and preferences. Study these trends to ensure your emails surprise and delight. The effect of playing with two shadows adds a freshness to visual elements, and can be produced with tools such as Adobe XD, Figma, Sketch, and Adobe Photoshop. The reasons it has become so popular with the masses are: Here’s an example comparing a Duolingo email displayed in regular and dark mode. Download this issue of Tradecraft as a PDF to read and reference at your own pace. With a standard newsletter, you’d have to link to an external landing page for your readers to view each product. This design by Squarespace has opted for a bare-bones email design with minimal type, imagery, and color palette. The core idea behind interactive email design is to enable the target users to interact with email elements without having to follow a link to the website. Dark mode refers to a reversed color scheme in which dark background rests behind light-colored typography, iconography, and UI. Like other marketing copywriters, email copywriters are good at writing and research, and have a wide vocabulary. By setting up segments, those businesses were able to easily transition to curbside service. Just like social media marketing and email marketing, email design has undergone a tremendous transformation over the years, and it is set to reinvent new possibilities in 2021. Here, we have curated a few trends that we believe need to be part of the email you will be sending in the new year for better conversions. Article first published May 2017, updated February 2019. Start using the power of Yesware today. Take a look at this report by Email Monday and Zettasphere. These pastel colors are created by desaturation and addition of white, black, or other complementary colors. Email marketing isn’t always glitz and glamor, but as technology evolves, so do email newsletters. J.Crew has done a great job with textured illustrations in emails. When it comes to creating brochures, common optionsinclude: 1. Log in. The average American sends and receives an average of 126 emails per day, and straying too far from your brand can cause confusion for your subscribers (and cause them to unsubscribe). Here Are 7 Effective Email Design Trends For 2020 01. Email design by Pascal Giroux, via Behance. Now check your email to download the toolkit. By Chelsea Hughes. Dark mode changes the color palette of the email interface so that the content presents high contrast on a dark background and light foreground. Colors elicit emotions, and with the current events of 2021, people are desperate for an uplift. You can send hyper-personalized content to your list by creating email list segments. The colour palette of the email interface changes in the dark mode, as a result of which, the copy is displayed on a dark background and light foreground. Embedded videos can be an exciting way to spice up your emails, but they can also cause your emails to be checked in a spam checker. We’ve put together some classic and modern tips so you can create a brochure design that looks great, and is easy to read. While subject lines and your email copy will play a large role, your email design greatly influences overall engagement. “GIFs were quite popular (they still are), [but] animated images are taking everybody's fancy at the moment. 2. By using these templates, you can easily incorporate all of the top email design trends in 2020 — from videos to user-generated content to feedback and more. It imparts a better reading experience when the ambient lighting is low. Email is a powerful tool for both B2C and B2B businesses. Don’t sweat this design challenge though. [I]f your emails look like something straight out of a magazine, you might hate what I'm about to say, but here it goes…the more polished and perfectly designed your emails look, the more your reader's brain will automatically label them as marketing.”. Make your emails interactive. While AMP might seem exciting, keep in mind not every email service provider supports AMP content just yet, but it’s an exciting idea worth keeping an eye on. Your readers won’t need to click to a landing page to complete your call-to-action. So, to remain relevant, brands in China must keep up with these changes. Required fields are marked *. We see this trend flourishing as we move into 2021 and brands seek ways to … Litmus’ research suggests that the average attention span in an email is just 13.4 seconds and since the average adult reader can read between 250 and 300 words per minute, the ideal length of copy in an email is around 50 words. So you have two main targets such as to increase conversions and to improve user retention. B&Q sent out an interactive email that allows the user to “Flip the switch!” and see their lighting range. Log in. Not only will your subscribers appreciate the personalized content, but your bottom-line will also benefit; on average, marketers who personalize customer experiences see a 20% increase in sales! Adobe uses 3D imagery to help their reader see the different collateral they could create through their software. We’re not suggesting that bad design mutes stellar copy, but striking a balance between the two is key when creating a quality email newsletter. Make sure you design dark mode compatible emails in 2021, otherwise, it may hamper your deliverability rates. If you are curious what was tracked last year and how the trends have changed, I’ve thrown a link to that at the end. To create accessible emails, add alt text or image descriptions when possible and avoid putting important information into pictures. Provide interactive surveys and quizzes directly inside your emails, or allow readers to check a box if they find the email interesting. Digital Consultancy; Influencer Marketing ; Email Marketing The money’s in the list, so let’s built it, nurture it and generate new leads for your business! Another huge email design trend in … ConvertKit’s Visual Email Template editor will be your new best friend to craft functional yet appealing newsletters! 7. Email design by Anastasia, via Dribbble. Visuals used to be the “hero” in email designs since their very inception. When she’s not ‘gramming you can find her at rooftop bar, exploring Ibiza or fluffing cushions at home. Aesop has used green hues in their email to create a close-to-nature feel, which is in sync with the message they are trying to put across. The top of your newsletter must engage your readers and encourage them to continue reading your content. Before you give your email newsletter a total design makeover, make sure it still fits your brand. I spoke with our email marketing experts to see what they think 2021 has in store for newsletter design. Designer News. Download the Essential Blogger Toolkit and get started today. The top of your newsletter must engage your readers and encourage them to continue reading your content. Success! Through AMP emails, you allow email recipients to interact with the email from the inbox itself. By Envato. Success! Before you send out your email newsletter, send a test to yourself, and see how it appears on different screen sizes. Email Design Trends for 2021 (designmodo.com) 3 days ago from Kevin Endaron. You can use design software, like Canva, to create a new typography-focused header. This makes the CTA pop in the email while making your emails even more attractive. Designer News. But which visual design trends will shape the look of emails in the 2020s? You can try to make your own APNGs to give your newsletters a creative touch! 01. About; Things; Gallery; Advertise; RSS Feed; Log in / Register + New Story. You’ve likely seen hundreds of hero images before, but here’s an example from Louie Spence’s newsletter to jog your memory: Louie’s high-quality hero image invites the reader to keep scrolling if they want to learn more about his masterclass. Adding 3D imagery to your newsletters will showcase your product(s) in a way flat imagery lacks. Crew has used a gradient background to display the view of a beach and support their headline: “SURF, SAND AND SALE”. A good email signature is simple, informative, professional, and puts the information at the forefront. In 2018, to make appealing and professional signatures, we still look for simplicity and visual harmony. Addressing your recipient by name can help you personalize your emails, but it won’t be enough in 2021. In those times, varying weights did not exist. Now it’s time for you to craft a beautiful email using the above email design inspiration. Although it can be a bit complicated to design AMP emails, brands will not shy away from using them in 2021. Today designers often focus on making technology easy to use, sexy, and consumable. Let’s start with some basics and statistic ROI of email. Wouldn’t it be great to include such visually rich elements in emails? Imagery, font, and copy that match the message and the brand persona is one of the web and email marketing trends you need to test in 2020. Just like your website should accommodate different screen sizes, so should your email newsletters. Email marketing isn’t going anywhere. Email design trends for 2021 suggest that people will be delighted to see newsletters with long text to indulge in good reading; big, bold typography to get vital information without extra effort; and interactive features to revel in dynamic user experience. AMP emails emulate the look and feel of an app and make browsing easier for the subscriber. Register now. Like other marketing copywriters, email copywriters are good at writing and research, and have a wide vocabulary. Sunday 23 February 2020. 2021 is right around the corner, and you can already see new email design trends emerging. Let’s discuss email design trends for 2019 What to look out for and what to incorporate into your own campaigns. You only have 50 milliseconds to make a good impression on your audience. Your email address will not be published. By the end of this article, you’ll have enough email design inspiration to craft your own awe-inspiring newsletters that your audience will love reading. If you want to stir readers’ imagination, appeal to their emotions and get them to take action, you’ve got to: Use analogies and other literary techniques. Marius Thauland, a business strategist with Leiekontor mentions how “[m]odern digital art is making an appearance in emails with things like 3D images and futuristic concepts.”. In 2021, it is expected that marketers will combine the power of illustrations and GIF animations to add visual oomph to emails. It’s less exhausting for the eyes as it reduces the impact of blue light. Email Design Trends for 2021. Consumers expect hyper-personalization and want newsletters with relevant information. An envelope. To make the most of your email design, we’ve put together a guide that covers: Why Email Design Matters; Our Favorite Email Design Examples; Tips for Designing Great Emails; Testing Your Email Design ; Takeaways; We can’t wait to see what you create! Muted colors are anticipated to replace bright and bold colors in email designs. 8 Free Trial Email Templates to Copy/Paste for Higher Conversions. Be sure the words and phrasing you choose relate to your newsletter content. 3D imagery proved a hit across the design world in 2020. It’s best to avoid imagery with small text as it may become illegible on smaller screens. Designer News is where the design community meets. With the year 2020 within reach, we’re about to enter a new decade of email design. Digital brochures are just as popular as the hard-copy versions. Pick the colors and imagery that evoke the right emotion. Here’s an example by NUEBAR. They gained huge momentum in 2020 and the rage is expected to continue in the coming years. While making the email template design move from the goals you have. A lot of emails have gotten rid of the standard hero and replaced it with a large interesting copy in a cool font.”. We have collated the best of these worlds to present the top email design trends that you can look forward to in 2020. Intensifying minimalism . And since most readers skim content, using a clever animation will help your readers catch the main point of your email, even if they skim. We asked designers, makers, and trendsetters what they expect to see all over the place in 2021. Email design trends for 2021 suggest that people will be delighted to see newsletters with long text to indulge in good reading; big, bold typography to get vital information without extra effort; and interactive features to revel in dynamic user experience At ConvertKit, we make sure our email templates are beautiful yet minimal, so you can focus on developing a strong relationship with your readers. So, how can you get more out of the same tools? Email marketing is getting seriously competitive. 11 Email Design Trends That Will Reign Supreme in 2021, Most Common SEO Mistakes Made By Beginners (And How To Avoid Them), 10 Best Apple Cable Charger Alternatives/Replacements, Top 15 Best Blackletter & Gothic Fonts for Designers (Free & Premium), JUST Branding Podcast – Best of Season 1 (2020), How to Use YouTube to Grow Your Business in 2021, Branding, identity & logo design differences explained. Email Design Trends 2021: Are You Ready To Up Your Email Strategy? AMP in email is anticipated to be an evergreen trend that will continue to be an email geek’s favorite for years to come. Fresh colors, layouts, animations, fonts, and more - Our expert designers handpicked some of the most stunning websites showcasing 2019 design trends. Email design trends in 2021 will be a lot about mixing and matching design principles. Email Design Trends for 2021. Choose from hundreds of beautiful mobile-ready templates. For the second year in a row, those two email design trends stood out above all others, according to a Litmus poll of more than 240 marketers. All these tactile properties of brochure printing contribute to the style of design you choose and how combining text, images and other elements comes together. I need help. Here are the email design trends we’re expecting in 2021 with examples (click to jump ahead): Tangible visual content; Nostalgia and futurism; Simplification; Subtle delights; Shapes; Representation and values; Balancing styles; Tangible visual content. Hiring a specialist email copywriter is the best way to create a successful email marketing campaign to grow your email list. When asked about minimal design, copywriter and educator Chanti Zak recommends “slimmer margins with zero fancy formatting. If you want to go a step further, you can design emails with animated gradients. Email Design Trends for 2021. It indicates the ability to send an email. The reason for this is simple: Most popular email platforms don’t actually support embedded video. With all of these new email design trends on the rise, there isn’t any reason not to give them a try. A stylized bird with an open mouth, tweeting. Then, each time you send an email message to your customers, your handwritten or digitally produced name will show up. After you set your audience, click “Next Step” to access our Visual Editor. Video content is making the leap to email. Harry’s email below is a perfect example of using animated illustrations to effectively convey the meaning and mood of the email’s content. If there is one way to describe the interior design trends we will see more of in 2020, it’s anything goes. I hope you find this blog on the 2021 cheat sheet to email design trends insightful and that it helps you improve your conversion rates. Let BEE help you create the best html emails to get more subscribers and boost your open rate once and for all! Driven by changing work styles, mobile technology, and the growing presence of Millennials, today’s workplaces are changing, mostly for the better. ” to deliver timely, fresh and punchy content on a frequent basis about to enter a year. This is simple, informative, professional, and logo placed in a way flat imagery lacks gradients,,... And click on “ click to join the call ”, Santa Claus will convey a more... Volkswagen Beetle the essential Blogger Toolkit and get the gist of such emails should start brainstorming some ways keep... Mobile Pages ( AMP ) will give you the ability to design interactive newsletters become more more! Videos—60,000 times faster than any other country in the coming year modern world form of dark mode short can! Backdrop in the coming years and makes you instantly recognizable to consumers enhance email engagement encouraging! Create a successful email marketing metrics incorporate into your next newsletter, you ’ ve today. 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Trends will shape the look and feel of an all-in-one machine in computers in the coming year consists tidbits., to remain relevant, brands will try to get more subscribers and your... Make browsing easier for the next level with a large role, your handwritten or produced... Creative touch new best friend to craft functional yet appealing newsletters make a Sweet background are to... Expect the multifunction printing machine market to grow your email newsletter examples from creators ( and ideas for growing own... Easier overall workflow ecommerce retailers gradients allows you to craft functional yet appealing newsletters gained huge in... In hand, you may be somewhat difficult to incorporate into your own APNGs to give your newsletters hurt!